Can you have more than 1 ideal client?

What happens when your ideal client doesn't fit neatly into one specific niche?

 

Newsflash, you can have more than 1 ideal client, without having to set up multiple different businesses for each ideal client.

 

In today's episode, I talk about a very special client I've been working with, and how we figured out how she could position herself so she speaks to multiple ideal clients, without confusion.

 

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